Hot Deals Madness! A Gallery of Classic Dealer Ads

Hot Deal Madness

Fun fact: Most car dealers pay a small amount into a regional advertising fund for each vehicle they sell. That money is spent on ads and promotions tailored to reach would-be car shoppers in a given area. In many cases, manufacturers contribute additional cash to the fund. And, depending on the franchise, some of that money may be spent by the dealer on store-specific ads.

Up until relatively recently, much of that funding was spent on newspaper ads. Those of us of a certain age well remember the Saturday automotive section in local newspapers. Here in Chicago, the auto sections of the Tribune and Sun-Times were often the thickest parts of the paper.

What made these sections so much fun to peruse was that the ads were entirely unlike the professional, high-quality brand campaigns being implemented at the national level. Instead, the local print ads (most of which consumed a quarter page, though bigger dealers often shelled out the money for full-page ads) were packed with oversize-typeface prices, gaudy graphics, and sensational promises.

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Back then, watching a national-market Ford television commercial and then seeing a local Ford dealer ad in the paper was not unlike leaving a church service and walking directly into a gentleman’s club–though not quite as subtle.

Here, we’ve collected a dozen vintage dealer print ads, all of which were found in local newspapers. If you recall any great dealer ads, tell us about it. The place to leave comments is down below.

More classic car ads

Classic Dealer Ads

1950

1950 Studebaker Dealer Ad

1950 Studebaker

Stop-and-Go Madness! A Gallery of Classic Car Ads Featuring Brakes

1958

1958 Edsel

1958 Edsel

Rand Road Revisited: A Used Car Dealer Gallery

1962

SI Gary Dodge Dealer Ad

1962 Dodge

Classic (C)architecture: Chicago’s Historic Motor Row

1967

Dealer Ad, newspaper

1967 Volkswagen (Canada)

You’re on Your Own: How Your New-Car Salesman Gets Paid

1970

1970 Ford Dealer Ad, Newspaper,

1970 Ford

Model-Year Madness! 10 Luxury-Car Ads From 1979

1977

1974 Buick, Dealer Ad

1977 Buick

Remembering My Old Chryslers: The Infallible Coronets and the ’70s Cars with the Crooked Parts

1977

1977 Mercury, Dealer Ad

1977 Mercury

Canadian Confusion: GM’s Short-Lived Passport Dealerships

1979

1979 Chevrolet, Dealer Ad

1979 Chevrolet

Favorite Car Ads: 1949 Ford

1983

Poughkeepsie Datsun

1983 Datsun/Nissan

A Brief History of Car Radio

1988

Newspaper ad

1988 multi-dealer ad

Wreath and Crest Madness! A Gallery of Classic Cadillac Ads

1991

1991 Chevrolet Dealer Ad

1991 Chevrolet

What is the Destination Charge?

1993

1994 Dodge Dealer Ad

1993 Dodge

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Classic Dealer Ads Gallery

(Click below for enlarged images)


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Photo Feature: 1960 Edsel Ranger

1960 Edsel Ranger

1960 Edsel Ranger

by Don Sikora II

Note: The following story was excerpted from the April 2011 issue of Collectible Automobile magazine

Introduced by the Ford Motor Company in September 1957, Edsel was Ford’s attempt to capture a larger portion of the medium-price new-car market. But by the start of the 1960 model year, the brand was on very shaky ground.

More Collectible Automobile Photo Features

1960 Edsel Ranger Two-Door Sedan

1960 Edsel Ranger

1960 Edsel Ranger

As the medium-price market developed in the years between the world wars, Ford really didn’t do anything to address this growing—and profitable—part of the business. The 1939 Mercury was the company’s first medium-price offering, but it had to compete with Pontiac, Oldsmobile, and Buick from General Motors; Dodge, DeSoto, and Chrysler from Chrysler; and a collection of strong independents including Nash and Hudson.

Ford executives recognized the importance of this market soon after the end of World War II. Still, serious strategic planning didn’t begin until the Fifties.

Carefully orchestrated leaks and media speculation preceded the introduction of FoMoCo’s new medium-price car, the 1958 Edsel. Despite the planning and hoopla, the Edsel faced major problems even before it ever went on sale. 

Dead-Brand Madness! 10 Classic Edsel Ads

1960 Edsel Ranger

1960 Edsel Ranger

The new car found itself caught up in a perfect storm of brutal office politics, a dramatic sales downturn in the medium-price field, and the worst economic conditions since the end of World War II. With sales failing to live up to expectations from the start, and powerful opponents in company management, Edsel quickly lost support inside of Ford, even before New Year’s Day 1958. It was branded a loser, but no matter how good or bad the ’58 Edsel truly was, it probably never really had a chance to succeed. 

Edsel offerings were dramatically scaled back for 1959, and by 1960, the Edsel was little more than a badge-engineered Ford. Introduced on October 15, 1959, the ’60 Edsel arrived in one series, Ranger. Body styles included two- and four-door sedans and hardtops, a convertible, and six- and nine-passenger Villager station wagons. 

Model-Year Madness! 10 Classic Ads From 1960

1960 Edsel Ranger

1960 Edsel Ranger

Unique sheetmetal was at a minimum, with the hood and the small sections of the rear fenders next to the decklid being the differences. Edsel’s signature central vertical grille was jettisoned, and the new front end looked quite similar to a 1959 Pontiac. At the rear, vertical taillamps set the car apart from the ’60 Ford with its horizontal lenses.

Dealer and customer response was tepid, allowing the company to officially throw in the towel on Edsel a little more than a month after the 1960 model’s introduction. Production ended by November 30, 1959, and totaled a mere 2846 units. 

The featured car is owned by Judy Doster of Abilene, Texas. The two-door sedan was the price leader of the line at $2643 to start, and the second-most popular 1960 Edsel with a run of 777 units.

A 292-cubic inch “Ranger V8 was standard, but this car has the 223-inch “Econ-O-Six,” a $83.70 credit option. It’s joined to an extra-cost automatic transmission.

No Laughing Matter: 5 Cars We Make Fun Of, But Maybe Shouldn’t

1960 Edsel Ranger

1960 Edsel Ranger

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1960 Edsel Ranger Two-Door Sedan Gallery

(Click below for enlarged images)

Cheap Wheels: 1990-1996 Infiniti Q45

Infiniti Q45

1990 Infiniti Q45

Cheap Wheels

by Don Sikora

Note: The following story was excerpted from the April 2020 issue of Collectible Automobile magazine.

Nissan’s Infiniti luxury brand made its debut more than 30 years ago at the 1989 North American International Auto Show in Detroit. The first dealers opened the following November, selling just two models. The M30 coupe was based on the Japanese-market Nissan Leopard, but Infiniti’s star was the larger and all-new Q45 sedan.

More from Collectible Automobile

1990-1996 Infiniti Q45

As introduced, the Q45 was a rear-drive four-door sedan with a wheelbase that spanned 113.4 inches, was 199.8 inches long overall, and started for around $38,000. Infiniti was a new brand and, free from tradition, designers decided to go their own way. A press release from Infiniti’s 25th anniversary described the Q45’s appearance on its Detroit debut: “[W]hat caused the most interest . . . was what was missing—no traditional oversized front grille, no forest of exotic wood trim in the interior.” 

A large Infiniti badge defined the Q45’s face. It was a bright-metal decoration that Car and Driver opined was “gross” and “looks like a cross between a paper doily and a state trooper’s badge.” Ouch. Beyond the controversial front, the exterior design was quite clean, maybe to the point of being plain. 

The interior was nicely finished, but C/D wasn’t completely convinced of its appearance. It noted the lack of wood and chrome trim, and wondered if subtle differences in color and texture were intentional or not. The magazine also advised that leather upholstery was standard, though wool cloth was a no-cost option. 

Q45’s powertrain mated a 4.5-liter V8 with a four-speed automatic transmission. The 32-valve dohc engine was all aluminum, and included port fuel injection and intake valves with variable timing. It was rated at 278 horsepower and 292 pound-feet of torque. C/D mentioned that among contemporary luxury sedans, only the V12 in the BMW 750iL had a higher horsepower rating. Consumer Guide® described the powertrain as quiet, silky, and smooth. Editors liked Q45’s overall refinement and lively acceleration. Observed fuel economy of 16.6 mpg on premium unleaded was not as impressive, though. 

Infiniti tweaked the original Q45 over its run. In 1991, traction control and what reportedly was the world’s first production active-suspension system joined the options list. Starting in 1992, cars with active suspension were dubbed Q45A. Interiors lost two-tone coloring in 1993. The ’94 Q45 went on sale in spring 1993, and it had a restyled front end that added a traditional chrome grille and fog lamps. Interiors were upgraded with softer leather, wood trim, and additional safety features including a passenger-side air bag. Significantly, both of the items Infiniti had touted as not being on the original car were now in place. To our eyes, the revised front end was not an improvement. 

Changes were few after the facelift. For ’95 there was a new alloy-wheel design. In what proved to be the final model year for the first-generation Q45, the ’96s received a revised V-8 engine that made do without variable valve timing. In addition, the pricey Q45A was discontinued. 

Q45 specs and year-by-year changes

Pros:

  • Refined and speedy luxury sedan. 
  • Q45 options like Super HICAS rear-wheel steering and an active suspension
    are rare technologies in cheap-wheelers.

Cons:

  • The original front-end design was polarizing when new.
  • Consumer Guide® noted passenger and cargo space weren’t as roomy as
    expected for a car of the Q’s size.

Final Drive:

The original Infiniti Q45 was well executed, but it’s difficult to argue that its more traditionally styled rival, the Lexus LS400, wasn’t a greater commercial success. We think the Q45’s cheap-wheels sweet spot is a 1991 to ’93 model with the original styling and traction control.

Listen to the very entertaining Consumer Guide Car Stuff Podcast

infiniti Q45

Review Flashback! 1990 Infiniti Q45

Performance Madness! 10 Classic Muscle Car Ads

1970 Buick GSX

1970 Buick GSX

Per Wikipedia, “Muscle car is a term for high-performance American coupes, usually but not limited to rear-wheel drive and fitted with a large displacement V8 engine. General Motors introduced the first proper muscle car in 1949. The term originated for 1960s and early 1970s special editions of mass-production cars which were designed for drag racing.

Wiki continues with this list of typical muscle-car attributes:

  • A large V8 engine in the most powerful configuration offered for a particular model
  • Rear-wheel drive
  • Being manufactured in the United States in the 1960s or early 1970s (the specific year range of 1964–1973 is sometimes used)
  • A relatively lightweight two-door body (opinions vary as to whether high-performance full-size cars, compacts, and pony cars qualify as muscle cars, as it is sometimes claimed that only mid-size cars can be considered muscle cars)
  • An affordable price
  • Being designed for straight-line drag racing, while remaining street legal

This list will, no doubt, be disputed by some readers. Regardless, I think we can all agree that muscle cars occupy an outsized space in the pantheon of automotive history, especially considering the relatively short time span of the original muscle-car era.

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For this ad collection, we hewed close to the muscle-car definition as outlined above. Expect to see more liberal interpretations of “muscle car” in future ad posts (think 1977 Pontiac Cam Am).

If you’ve ever spent time with one of these brutes, tell us about it. The place to leave comments is down below.

More muscle-car fun

Muscle Car Ads

1971 AMC Hornet SC/360

1971 AMC Hornet SC/360

1971 AMC Hornet SC/360 Ad

Rides and Rock: 5 Car Commercials with Great Music

1970 Buick GSX Ad

1970 Buick Skylark GSX

1970 Buick GSX Ad

The 15 Fastest Cars of 1982*

1970 Chevrolet Chevelle SS 396

1970 Chevrolet Chevelle SS 396

1970 Chevrolet Chevelle SS 396 Ad

Garage Space: 25 Late-Model Collectible Cars

1968 Dodge Charger R/T

1968 Dodge Charger R/T

1968 Dodge Charger R/T Ad

Photo Feature: 1970 Dodge Coronet Super Bee

1969 Dodge Dart Swinger 340

1969 Dodge Dart Swinger 340

1969 Dodge Dart Swinger 340 Ad

Model-Year Madness! 12 Sporty Car Ads from 1989

1970 Mercury Cyclone GT

1970 Mercury Cyclone GT

1970 Mercury Cyclone GT

Car Spotter: 1969 Mercury Cougar Eliminator

1970 Oldsmobile 442

1970 Oldsmobile Cutlass 4.4.2

1970 Oldsmobile 442

1970 Plymouth Road Runner

1970 Plymouth Road Runner

1970 Plymouth Road Runner

12 Memorable Machines from the Muscle Car and Corvette Nationals

1969 Pontiac GTO

1969 Pontiac GTO Judge, Muscle Car Ads

1969 Pontiac GTO “The Judge”

Review Flashback! 1974 Pontiac GTO

1971 Pontiac GTO

1971 Pontiac GTO

1971 Pontiac GTO Ad

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Muscle Car Ads Gallery

Muscle Car Ads

Naked Aggression: A Gallery of Stripped-Down Muscle Cars

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Forgotten Concept: Cadillac Voyage

Cadillac Voyage Concept

 

Cadillac Voyage Concept

Forgotten Concepts, Forgotten Concepts

This is an installment in a series of posts looking back on show cars that we feel deserved a little more attention than they got. If you have a suggestion for a Forgotten Concept topic, please shoot us a line or leave a comment below.

 

Cadillac Voyage Concept

First Seen: 1988 General Motors Teamwork & Technology Show

Description: Full-size sedan

Sales Pitch: “Rolling technology laboratory.”

More Forgotten Concepts

Cadillac Voyage Concept

 

Cadillac Voyage Concept

Details:

First seen in 1988 at the General Motors Teamwork & Technology Show held at the Waldorf-Astoria hotel in New York City, the Cadillac Voyage Concept served as showcase for several burgeoning technologies, including adaptive all-wheel drive, high-tech V8 engines, and voice-recognition phone operation.

The large sedan stretched 212.6 inches long overall–roughly 8 inches less than the contemporaneous Cadillac Brougham. Designed by a team led by GM VP of Design Chuck Jordan, the Voyage boasted a claimed drag coefficient of just .28 Cd–well below that of a 1988 Chevrolet Corvette.

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The Voyage’s power came from a fuel-injected 4.5-liter overhead-cam V8, good for a reported 275 horsepower. A 4-speed automatic transmission and adaptive AWD rounded out the powertrain.

Inside, the Voyage made use of a pair of dash-mounted monitors, one of which supported the car’s navigation system. Mounted to the dash was a hands-free mobile-phone, designed to be operated entirely by voice prompt. The Voyage Concept was followed in 1989 by a coupe variant dubbed Solitaire. The Solitaire Concept followed the same overall design theme as the Voyage, but featured unique styling elements and a Lotus-supplied 6.6-liter V12 engine rated at 430 horsepower.

Forgotten Concept: Oldsmobile Profile

Cadillac Voyage Concept

 

Cadillac Voyage Concept

CG Says:

Why not? In retrospect it’s easy to suggest that by this time Cadillac ought to have been thinking about SUVs, but in the late Eighties there was still plenty of interest in big, powerful, luxurious sedans.

The Voyage’s 4.5-liter V8 was predictive of the production Northstar 4.6-liter V8, which arrived under the hoods of select Cadillacs only a few years later. As for that drag coefficient, Cadillac claimed the Voyage could reach 200 mph, but that seems unlikely. A roadable version of this vehicle would probably have weighed nearly 5000 pounds, and with only 275 horsepower under the hood… well, 140 mph feels more realistic.

Big question: Why would customers want to see a hands-free phone? I guess a concept car needs visual elements that demonstrate specific features, but shouldn’t a voice-controlled phone be largely hidden from sight?

Forgotten Concept: Lincoln Sentinel

Cadillac Voyage Concept

 

Cadillac Voyage Concept

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Cadillac Voyage Concept Gallery

Forgotten Concept: Mercedes-Benz Auto 2000

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Recent-History Madness! A Gallery of Car Ads from 2002

Car Ads from 2002

2002 Chevrolet Trailblazer

I joined the Consumer Guide team the summer of 2002. That means that, in just a few months, I will have been writing about cars full-time for 20 years. I mention this because I have only recently begun to consider just how much the automotive landscape has changed in the past two decades.

Most obviously, crossovers and SUVs have replaced traditional passenger cars as the general public’s preferred mode of personal transportation. High-technology “driver assistance” features that were barely even considered in 2002 are now commonplace, and often standard equipment. Recall that backup cameras–now a federally mandated safety feature–weren’t even available on new cars back in ’02.

Pickup trucks have changed, too. In some of their high-end trim levels, Ram pickups now rival top luxury-brand vehicles in terms of cabin refinement, and the regular-cab body style is now near extinction.

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It saddens me a little that I am among the few people to recall—let alone care about—a failed attempt to resurrect the Studebaker brand that took place about 15 years ago. I also need to point out that the Kia Sedona minivan now starts around $31,000–considerably more than the $19,000 teased in the ad below.

Collected here are 12 car and truck ads–all but one of them from 2002. (We fudged a bit by including a 2003 Honda Civic Hybrid ad, but since the Civic Hybrid debuted in the spring of 2002 as an early 2003 model, it’s not much of a stretch.) I don’t know how nostalgic you feel yet about the cars of this century, but a close look at the ads below will demonstrate just how much things have changed. Of the dozen cars, seven are no longer in production, and two of the brands seen here are also now defunct. What big changes have you noted over the past 20 years? The place to leave comments is down below.

More classic car ads

A Gallery of Car Ads from 2002

Chevrolet Trailblazer

2020 Chevrolet Trailblazer Ad

2002 Chevrolet Trailblazer Ad

Test Drive: 2021 Chevrolet Trailblazer LT

Chrysler PT Cruiser

2020 Chrysler PT Cruiseer Ad

2002 Chrysler PT Cruiser Ad

Review Flashback! 2007 Chrysler PT Cruiser

Ford Escape

2020 Ford Escape Print Ad

2002 Ford Escape Ad

Test Drive: 2020 Ford Escape Hybrid

Honda Civic Hybrid

2020 Honda Civic Hybrid Ad

2003 Honda Civic Hybrid Ad

Honda Civic Growth Curve: 1986 Versus 2016

Jeep Liberty

2002 Jeep Liberty Ad

2002 Jeep Liberty Ad

Jeep Liberty: A Lesson in “Old Skool”

Kia Sedona

2002 Kia Sedona Ad

2002 Kia Sedona Ad

Forgotten People-Movers: More than 30 Minivans You Don’t Remember

Lexus RX 300

2002 Lexus RX 300 Ad. Coach Edition, Lexus RX 300 Coach Edition,

2002 Lexus RX 300 Ad

The 4 Most Important Vehicles of the Past 30 Years

Mercury Mountaineer

2002 Mercury Mountaineer Ad

2002 Mercury Mountaineer Ad

5 Discontinued Trucks You’ve Totally Forgotten About

Pontiac Grand Prix GTP

2002 Pontiac Grand Prix Ad

2002 Pontiac Grand Prix GTP Ad

Cheap Wheels: 2000 Pontiac Grand Prix GTP Daytona 500 Pace Car Replica

Subaru Outback

2002 Subaru Outback Ad

2002 Subaru Outback Ad

Review Flashback! 2006 Subaru Baja

Toyota Celica

2002 Toyota Celica Ad

2002 Toyota Celica Ad

5 Cheap Coupes You’ve Completely Forgotten

Volvo Cross Country

2002 Volvo Cross Country Ad

2002 Volvo Cross Country Ad

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2002-Model-Year Ads Gallery

Car Ads from 2002

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Streamline Madness! A Gallery of Automotive Aerodynamics in Print Ads

Automotive Aerodynamics

1932 Rockne

Instead of fumbling with task of explaining the concept of aerodynamics myself, I will simply lift some copy from the Porsche 924 ad seen below. Per Porsche:

Air resists the movement of a vehicle passing through it. Resistance increases with the square of the vehicle’s speed: twice the speed produces 4 times the resistance. The engine power required to overcome this drag increases with the cube of the vehicle’s speed: twice the speed requires 8 times higher power. Thus, even a small reduction in drag can result in a large increase in fuel economy. Dr. Ferdinand Porsche was among the first to reduce drag through body design. The Porsche 924 benefits from 70 years of Porsche aerodynamic development. It’s drag coefficient is a low .36. And it requires only 15 hp to cruise at 55 mph.

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Two observations about the Porsche text. First, it’s clear Porsche copywriters don’t like commas. Second, this blurb ignores the 1921 Rumpler Tropfenwagen—a vehicle largely understood to be the first intentionally aerodynamic car. And, it boasted a better coefficient of drag than the 924. You can read all about the Tropfenwagen here.

1921 Rumpler Tropfenwagen

The 1921 Rumpler Tropfenwagen is generally understood to be the first intentionally aerodynamic automobile.

Looking back, it’s clear that long before carmakers were making effective use of aerodynamic design, they were laying claim to having harnessed the virtues of low-drag silhouettes. For your consideration, we have amassed a gallery of classic ads, each of which touts the benefits of streamlining and aero design in some fashion. Check them out, and let us know which is your favorite. For the record, the Tatra ad—which is an ad, not a brochure—is absolutely my favorite.

More classic ads

1930 Tatra

1930 Tatra Ad, Tatra 77

1930 Tatra Ad

The Cars of Metropolis

1932 Rockne

1932 Rockne Ad

1932 Rockne Ad

Market Crash Madness! A Gallery of Depression-Era Car Ads

1934 Chrysler Airflow

1934 Chrysler

1934 Chrysler Airflow Ad

Amazingly Innovative Cars . . . And Why They Failed

1934 Kestrel

1934 Kestrel Ad

1934 Kestrel Ad

Eclectic Collectibles: 2018 Mecum Chicago Auction Gallery

1934 Hupmobile

1934 Hupmobile Ad

1934 Hupmobile Ad

Photo Feature: 1933 Hupmobile K-321 Convertible Coupe

1935 LaSalle

1935 LaSalle Ad

1935 LaSalle Ad

Designer Madness! Fashion in Classic Car Ads

1949 Nash

1949 Nash Ad, Nash Airflyte

1949 Nash Ad

Plaster Master: Salvaging a Nash Styling Model

1952 Willys

1952 Willys Ad

1952 Willys Ad

Photo Feature: 1941 Willys 441 Station Wagon

1956 Plymouth

1956 Plymouth Ad

1956 Plymouth Ad

Photo Feature: 1960 Plymouth Fury Hardtop Coupe

1968 Chevrolet

1968 Chevrolet Ad

1968 Chevrolet Camaro and Corvette Ad

1976 Plymouth

1976 Plymouth Arrow Ad

1976 Plymouth Arrow Ad

Forgotten Functionality: Recalling the 1994 Eagle Summit Wagon, Mitsubishi Expo, and Plymouth Colt Vista

1978 Toyota

1978 Toyota Celica Ad

1978 Toyota Celica Ad

Aichi Madness! 10 Classic Toyota Ads

1980 Porsche

1980 Porsche 924 Ad

1980 Porsche 924 Ad

Review Flashback! 1973 Porsche 911

1981 Buick

1981 Buick Regal Ad

1981 Buick Regal Ad

Cheap Wheels: 1979 Buick LeSabre Palm Beach

1981 Buick

1981 Buick Regal Ad, Concorde

1981 Buick Regal Ad

Dynaflow Madness! A Gallery Of Classic Buick Ads

1983 Pontiac

1983 Pontiac Firebird Trans Am Ad

1983 Pontiac Firebird Trans Am Ad

5 Most-Powerful American Cars of 1980

1983 Mercury

1983 Mercury Cougar Ad

1983 Mercury Cougar Ad

What Was the Mercury Cougar Bostonian Edition?

1984 Audi

1984 Audi 5000 Ad

1984 Audi 5000 Ad

Gallery: Cool Cars at Fun Places

1985 Ford

1985 Ford Thunderbird Ad

1985 Ford Thunderbird Ad

Review Flashback! 1984 Ford Thunderbird Turbo Coupe

1986 Ford

1986 Ford Aerostar Ad

1986 Ford Aerostar Ad

Click below for enlarged images

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Automotive Aerodynamics Gallery

What was the GMC Cannonball?

GMC Cannonball

1960 GMC DFRW 860 “Cannonball”

I’m not really into old commercial trucks. Not because old trucks aren’t cool, it’s just that the whole car thing fills my time pretty completely. I get the truck thing though, and certainly appreciate a vintage big rig whenever I come across one.

More articles on automotive design

And I came across one recently—well, a reference to one, actually–that piqued my interest. Buried in the lyrics of a Mark Knopfler song is a reference to the GMC “Cannonball.” The song, I Used to Could, appears on Knopfler’s 2012 album Privateering.

The lyrics:

I Used to Could

Mark Knopfler

Well, all down the 40 I never used to lift
Thirteen gears, double clutch shift
All those horses underneath the hood
I don’t do it no more but I used to could

GMC Cannonball going like a train
All down the 40 in the driving rain
All those horses underneath the hood
I don’t do it no more but I used to could

Well I don’t hang around ’cause it ain’t no good
Like the big bad wolf in the neighborhood
Chasin’ after Little Red Riding Hood
I don’t do it no more but I used to could

[embedded content]

Never having heard of the GMC Cannonball, I did a quick Google image search. Sure enough, the GMC cab-over-engine (COE) was real, and being stout, short, and rounded at the corners, it did indeed look something like a cannonball—or a bowling ball, or, well, something round.

Turns out, however, that the heavy-duty GMC, which was introduced late in 1949, was not named—or more correctly, nicknamed—for its beefy, round profile. Instead, it picked up its casual moniker for having appeared in a short-lived Canadian TV show.

Photo Feature: 1948 GMC ACR 723 Tractor

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The show–Cannonball–debuted in Canada in 1958, and featured Paul Birch as burly truck driver “Cannonball” Mike Malone. Malone and co-driver Jerry Austin (played by William Campbell), employees of the Toronto-based C&A Transport Co. Ltd., spent most of their work days in the cab of a 1954 GMC 950 COE. To keep the show interesting, Malone and Austin frequently volunteered to deliver rare, precious, and/or dangerous cargo, including radioactive material. Sadly, the show lasted for just one season, and those 39 episodes do not appear to be available on VHS, DVD, or Blu-ray.

Grabowsky Madness! 10 Classic GMC Ads

1953 GMC 450 COE

1953 GMC 450

As things go, it seems as if the Cannonball nickname has outlived most memories of the TV show, which is something of a shame. The show’s directors seemed to have gone to great lengths to feature the truck in as many scenes as possible, which is cool–the GMC Cannonball is a great-looking truck.

What was the GMC Twin Six?

What Was The GMC MotorHome?

As for Knopfler’s musical reference to the Cannonball, you have to appreciate the cross-cultural forces at work. In short, a British rocker wrote a song about an American truck which appeared briefly in a forgotten Canadian TV show. Pretty cool.

Click below for enlarged images

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GMC Cannonball Gallery

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Forgotten Concept: Toyota CX-80

Toyota CX-80

Toyota CX-80 Concept

Forgotten Concepts, Forgotten Concepts

This is an installment in a series of posts looking back on show cars that we feel deserved a little more attention than they got. If you have a suggestion for a Forgotten Concept topic, please shoot us a line or leave a comment below.

Toyota CX-80

First Seen: 1979 Tokyo Auto Show

Description: Compact hatchback

Sales Pitch: “Practical urban transport of the future.”

More Forgotten Concepts

Toyota CX-80

Toyota CX-80

Details:

First seen at the 1979 Tokyo Auto Show, the CX-80–also known as the FCX-80–was a compact hatchback designed, per Toyota, “…to respond to contemporary changes in the way people view automobiles.” Though it is unclear what changes the CX-80 was created in response to, the design emphasis seems to be on comfort and utility. The CX-80’s glassy, slim-pillared greenhouse would have been a boon to outward visibility, and the large, angle-hinged doors were designed to created a large passenger opening even in tight parking environments. A front-wheel-drive layout allowed the CX-80 a completely flat cabin floor.

Technical flourishes included a digital instrument cluster and push-button transmission operation. The right-hand-drive concept was shown primarily at Asian-market shows, and was displayed along with another concept, the Family Wagon.

Forgotten Concept: Karmann SUC

Toyota Family Wagon Concept

Toyota Family Wagon

CG Says:

Apart from the very small and downmarket Starlet hatchback, Toyota rolled into the Eighties without a two-box small car on the order of the Dodge Omni or Volkswagen Golf/Rabbit. The CX-80 was likely Toyota’s attempt to test the Asian waters for interest in a design that had already proven popular in Western Europe and North America. The clean, sharp design is fun, but I am baffled by the extra-low, legs-straight-ahead seating position. Kudos to Toyota design folks for the instrument-panel display; the digital presentation is not far different from those seen on several head-up display (HUD) units currently on the market.

Forgotten Concept: Porsche C88

Toyota CX-80

Toyota CX-80

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Toyota CX-80 Gallery

Consumer Guide Car Stuff Podcast, Episode 36: Cars of 1940, 2021 Ford F-150

Cars of 1940

Consumer Guide Car Stuff Podcast

Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.

Episode: 36

Broadcast date: July 5, 2020

Guest: John Biel

Cars of 1940, 2021 Ford F-150

Host Tom Appel and co-hosts Jill Ciminillo and Damon Bell start off the show by discussing Ford’s recent unveiling of the redesigned 2021 F-150 pickup and the truck’s many new features. Next, we talk about our test-drive experiences with the 2020 Alfa Romeo Giulia. Collectible Automobile magazine Editor-in-Chief John Biel joins us to chat about the great features in the August 2020 issue, including an overview of the cars of 1940 and a retrospective on the 1978-80 Chevrolet Monte Carlo. Tom has a quiz for Damon and Jill on unusual vehicle co-branding tie-ins, and Damon runs down the latest articles on the Consumer Guide Daily Drive blog, including a first-look article on the 2021 Kia K5 midsize sedan.

The Consumer Guide Car Stuff Podcast is broadcast every Sunday on Chicago’s WCPT AM 820 at 1:00 PM CST.

Discussed this week:

First Look: 2021 Ford F-150

2021 F-150 PowerBoost Details

2021 F-150 Trim Levels in Photos

First Look: 2021 Kia K5

Quick Spin: 2020 GMC Sierra 2500 AT4

Forgotten Concept: Lincoln Sentinel

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Tom on Twitter

Damon on Twitter

Jill on Twitter

John Biel on Twitter

Drive, She Said (Jill’s blog)

Tom on the radio:

Tom on the Nick Digilio Show

Tom on Green Sense Radio

Tom on the Stan Milam Show

Cars of 1940