1985 Chrysler Volaré Odds are you’ll never see never ever see among these cars and trucks, however recognize this: Chrysler enjoyed some very
complicated rebadging back in the
Eighties, particularly in Mexico. A lot more world-car fun There are lots of reasons why an American carmaker may use brand names differently in different North American markets. The now-defunct Fargo truck brand name, as an example, enabled Chrysler-Plymouth dealerships to offer pick-ups up North. Don’t bother that Fargo and also Dodge vehicles were absolutely similar.
Today we’re going to take a look at Chrysler’s K-Car, which was sold in the U.S. in between 1981 and 1989. The budget friendly small sports cars, sedans, and wagons were a hit in the U.S., so offering them south of the boundary was just rational. Oh, but the advertising …
The K-Cars were marketed in the U.S. as the Plymouth Reliant as well as the Dodge Aries. In Mexico, the Reliant ended up being the Chrysler Volaré, as well as the Aries the Dodge Dart. Study right into the name changes for the Mexican market shows up a number of reasons for the moniker swap, though every one of them seem like hunches. A lot of fascinating, I believe, is that the Plymouth brand name was swapped for Chrysler.
The Volaré was supplied in Mexico in coupe as well as sedan type, while the Dart was additionally offered as a wagon. Remarkably, a sporty variation of the Dart coupe was relabelled Magnum 400, and also from the ad seen listed below, appears to have be sold as a Chrysler. It’s all really confusing.
Enjoyable truth: At this very same time, the Plymouth Reliant was offered in Canada as the Caravelle.
For 1986, the Dart was relabelled 600, as well as relocated to the stretched K-Car style that underpinned the U.S. Chrysler E-Class, Dodge 600, and Plymouth Caravelle. The Dart sports car and also wagon disappeared.
What occurred following is confusing enough to merit another article. We’ll reach that ultimately. Till then, must you see a Chrysler Volaré, you now understand where it came from. If you see one.
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What was the Chrysler Volaré?
1984 Chrysler Magnum 400